Welcome to Generate Canada

Home of the Wicked Solutions Newsletter

We unite problem-solvers to tackle the most complex sustainability issues of our time

 At Generate Canada we believe in working across sectors and taking a systems-level approach to develop “wicked solutions” to complex challenges. Together with our partners, and problem-solvers like you, we’re working to eliminate plastic waste, advance climate-friendly agriculture, drive investment in nature, and accelerate our energy transition. Join us!

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You’re In Good Company

This was one of the first organizations I encountered that deeply understood the connection between environmental, social, and economic sustainability. It’s evolution, from a focus on organizational change to systemic change, is both appropriate and absolutely necessary for Canada’s transition. And the impact speaks for itself.”

Kathy Bardswick

Chair, Sustainable Finance Action Council

Real partnerships, true authentic relationships based on mutual respect and outcomes, are rare, and are essential building blocks to supporting sustainable growth for Indigenous communities. This is what makes Generate Canada’s work so valuable, today more than ever before.

Dr. JP Gladu

Principal, Mokwateh

We’re in a decisive decade for Canada’s economy and the climate transition. Businesses and investors, alongside governments, will drive a fundamental reimagining of nearly every sector of our economy, including a climate-smart transformation of how we generate energy, grow food and construct buildings and infrastructure. To do this with greater efficiency, we need to find more ways to bring problem solvers together and build the greener economy of the future. Generate Canada is playing an important role in helping bring Canadian innovators and industry leaders together. We need approaches like this more than ever.

Dave McKay

President and CEO, Royal Bank of Canada

Generate Canada is the right model at the right time. To drive progress on big, complex sustainability challenges, we need to convene leaders and innovators across sectors, help them identify achievable goals and strategies to achieve them, and support them with solid research and policy expertise. That’s how big problems get solved.

Lorne Johnson

Vice President, Ivey Foundation