Canada's wicked challenges won't be solved with simple fixes—it's time for wicked solutions
Generate Canada is thrilled to be collaborating with TheFutureEconomy.ca on the Wicked Solutions Series—a series that dives deep on complex environment-economy challenges and the wicked solutions needed to solve them.
By bringing together problem-solvers, thinkers, and leaders from across disciplines, each episode of the series explores how we can chart new pathways through complexity—by collaborating, thinking differently, and daring to tackle what others won’t.
Take a look below for the episodes that have been released so far and be sure to follow us on LinkedIn and subscribe to our newsletter to be the first to know when new Wicked Solutions content is released.
Learn more about the series on TheFutureEconomy.ca.
Sponsored by Co-operators
In this first episode, Generate Canada President and CEO David Hughes speaks with Chad Park, VP Sustainability and Citizenship at Co-operators, and Tima Bansal, Founder and Lab Leader at Innovation North about the defining characteristics of wicked problems—what makes certain challenges ‘wicked’ and how can we best collaborate on the wicked solutions needed to tackle these issues effectively?
Sponsored by Farm Credit Canada
In the second episode of the series hosted by CANZA‘s Barb Swartzentruber, we explore how we can turn food waste into opportunity. Join us for this thought-provoking conversation featuring Generate Canada President and CEO David Hughes, Dr. Tammara Soma from Food Systems Lab, and Amr Addas from Farm Credit Canada, where we dig deep into why the food waste problem in Canada isn’t just a logistics problem—it’s a systems problem.
Sponsored by Co-operators
In the third episode of the series hosted by Paul Shorthouse of Circular Economy Leadership Canada, our panel of experts weigh in on the misconceptions around building deconstruction and reuse, what we can learn from best practices around the globe, and the role insurers can play in accelerating circular construction practices. This conversation features insights from Meredith Moore from Ouroboros Deconstruction, Michelle Laidlaw from Co-operators and Generate Canada’s David Hughes.
Sponsored by Farm Credit Canada
In the fourth episode of the series hosted by Nick Betts of CANZA, our panel of experts discuss Canada’s agricultural future and explore how embracing regenerative practices, accelerating ag-tech adoption, and modernizing policy can help equip farmers to face a rapidly changing global landscape. This conversation features Dan Lussier (former Director of Canadian Agri-Food Data Initiative EMILI), Craig Klemmer (Principal Economist at FCC / FAC), Nick Betts (Managing Director of Canadian Alliance for Net Zero Agri-Food (CANZA)), and David Hughes (President & CEO of Generate Canada).
Sponsored by Co-operators
Canada’s future depends on climate readiness. From resilient infrastructure to Indigenous leadership, urgent investment is needed to safeguard our economy and our communities.
In the latest episode, our panel of experts explore how we can secure our climate resilience for future generations to come.
Thanks to Don Iveson (Executive Advisor of Climate and Investing and Community Resilience at Co-operators), Hillary Thatcher (Managing Director of Investments at Canada Infrastructure Bank), Priya Bala-Miller (Managing Director at Nature Investment Hub) and our President and CEO David Hughes for bringing their insights to this conversation.
Sponsored by Farm Credit Canada
Canada’s must reinvent its food system by redefining productivity, scaling agri-tech innovation, and investing in infrastructure and financing to make sustainable, affordable food a reality for all.
In the latest episode, our panel of experts explore how Canada has a chance to lead a food revolution.
Thanks to Dana McCauley (CEO of Canadian Food Innovation Network), Marie-Claude Bourgie (VP Sustainability at Farm Credit Canada), Nick Betts (Executive Director, CANZA) and our President and CEO David Hughes for bringing their insights to this conversation.
