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Welcome to Generate Canada

Let’s work together to tackle the most complex sustainability challenges of our time

Pollution, biodiversity loss, climate change — these wicked problems impact more than our environment. They pose major challenges to Canada’s economy and people’s well-being too.

At Generate Canada we believe in working across sectors and taking a systems-level approach to develop “wicked solutions” to these complex challenges. Together with our partners we’re working to eliminate plastic waste, advance climate-friendly agriculture, drive investment in nature, and accelerate our energy transition.

As one of the country’s first and most impactful charitable organizations focused on the intersection of environmental, social, and economic prosperity, we know the solutions we need are interconnected and simply can’t be achieved alone. We invite you to join us as we create, test and scale innovations for real progress.

Get the Wicked Solutions Newsletter

There’s a growing market for people who can help solve environment-economy problems in new ways.  Our Wicked Solutions Newsletter will keep you in the loop on the latest trends, research, innovations and executive ed opportunities to spark new ideas and expand how you think about sustainability in your field.

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In October’s Edition of the Wicked Solutions Newsletter

  • Get inspired:  She graduated with a degree in Applied Science four years ago. Today, her company saves millions of plastic containers from landfills. Determined to make an impact?  She’s got some advice for you.
  • Hear it first:  Brand new research on the economic case for “natural climate solutions.” Does money actually grow on trees?
  • Get the early-bird discount:  A curated list of “can’t miss” executive learning and networking opportunities.

You’re In Good Company

This was one of the first organizations I encountered that deeply understood the connection between environmental, social, and economic sustainability. It’s evolution, from a focus on organizational change to systemic change, is both appropriate and absolutely necessary for Canada’s transition. And the impact speaks for itself.”

Kathy Bardswick

Chair, Sustainable Finance Action Council

Real partnerships, true authentic relationships based on mutual respect and outcomes, are rare, and are essential building blocks to supporting sustainable growth for Indigenous communities. This is what makes Generate Canada’s work so valuable, today more than ever before.

Dr. JP Gladu

Principal, Mokwateh

We’re in a decisive decade for Canada’s economy and the climate transition. Businesses and investors, alongside governments, will drive a fundamental reimagining of nearly every sector of our economy, including a climate-smart transformation of how we generate energy, grow food and construct buildings and infrastructure. To do this with greater efficiency, we need to find more ways to bring problem solvers together and build the greener economy of the future. Generate Canada is playing an important role in helping bring Canadian innovators and industry leaders together. We need approaches like this more than ever.

Dave McKay

President and CEO, Royal Bank of Canada

Generate Canada is the right model at the right time. To drive progress on big, complex sustainability challenges, we need to convene leaders and innovators across sectors, help them identify achievable goals and strategies to achieve them, and support them with solid research and policy expertise. That’s how big problems get solved.

Lorne Johnson

Vice President, Ivey Foundation