At Generate Canada, we believe that the single greatest test of human ingenuity is creating an economy that improves people’s lives. One that grows good jobs, better health, and well-being, while valuing and protecting nature. It can and must be done in this generation.
We live in a time of wicked problems: pollution, biodiversity loss, climate change. They impact our livelihoods and our communities; our hope for a good life. While there is no denying the complexity of these challenges, we believe systemic change is possible. Not by throwing everything out, but by bringing the determined and ambitious in. That’s why we’re here. That’s what we do.
In partnership with the Smart Prosperity Institute, we connect problem-solvers to collaboratively generate, test, and scale research-driven solutions to the most complex challenges of our time. We bring together the people willing to roll up their sleeves and do the hard work this requires.
It is never our goal to be the smartest person in the room. Rather, it is to have the wisdom and foresight to build the room where the smartest and most workable ideas can surface and get actioned.
David Hughes
CEO, Generate Canada
And how a new national alliance aims to support them
Building traction and momentum for a nascent industry
A coalition of cross-sector partners is reimagining everything from how these problematic plastics are designed and manufactured to how they get collected, sorted and recycled.
Are there more sustainable ways to create the workspaces we need? A group of cross-sector partners says yes.
Our Solution Spaces foster deep collaboration among diverse problem-solvers across fields and sectors, in a pre-competitive setting. Informed by world-class research and policy expertise, we develop and pressure-test innovative, scalable, and human-centered solutions to complex environmental and economic challenges.
From eliminating plastics pollution to supporting farmer-led sustainable agriculture to accelerating Alberta’s energy transition—our Solution Spaces tackle some of the toughest issues facing our environment, economy, and society today.
Keeping plastics in our economy and out of people, animals, and nature.
Learn MoreAccelerating action for climate-smart agriculture
Learn MoreEliminating waste and maximizing the value in Canada’s supply chains
Learn MoreFostering innovations that accelerate an inclusive Canadian energy transition
Learn MoreIncreasing investment fivefold in nature conservation, restoration, and stewardship.
Learn MoreRising to the environmental and economic sustainability crises of our times requires significant shifts in all the ways we work together as a society–from policy design, to business practice, to technological innovation to behaviour change. We need innovation on all of these fronts, and we need those innovations to support and boost each other, because that’s how we change systems.
Driving innovation on that scale means working with ambitious and committed problem-solvers across sectors and value-chains. Our partners across industry, government, academia, and civil society bring diverse perspectives, experiences, and expertise. They don’t always agree. That’s what real innovation requires. What they share is conviction and a willingness to dig into the tensions and do the hard work. That’s how progress happens.
What’s the future of plastic packaging? Circular thinking may be the answer.
How an AI-powered “sandbox” could help us imagine and plan for the electricity grids our future demands
The circular economy promises to unlock massive opportunities — and solutions to some of our most pressing challenges. How can Canada’s finance sector open the door?
What it takes to bring traditional adversaries together to advance action that everyone can agree on
Together, let’s prove that innovation for people, nature, and the economy is possible. This is the most important project of our time and it can only be achieved by working collectively and collaboratively.
Join The Work